Advertising definition, trends and advice

What is Advertising in 2024? The Complete Guide

Advertising can be an amazing way to make your company stand out through careful selection of your creative and your placement.
Channel marketing strategy for indirect sales

What is Extended Enterprise?

Here we provide a definition of Extended Enterprise and explain why it is an increasingly seen as an essential element of business and marketing strategy.
Corporate social responsibility agendas for business and marketing

Corporate Social Responsibility & the Business Benefits

Here we look at some good examples of corporate social responsibility,…
Channel marketing strategy for indirect sales

Channel Marketing Strategy & Management for Indirect Sales

Need to reach new audiences with your sales and marketing in order to increase revenue and growth? Investing too much in distribution can stretch your limited budget. Selling your products through third-party websites, stores or reps is an excellent way to drive down costs while being present in multiple markets.